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THE PEOPLE'S FUND MANAGER · FIDELITY (MAGELLAN)

Peter Lynch

"Buy what you know": finding extraordinary companies in everyday life, before Wall Street notices.

Peter Lynch ran Fidelity's Magellan fund from 1977 to 1990: a 29% average annual return for thirteen years, the best track record ever recorded by a public mutual fund. A thousand dollars entrusted to him in 1977 was worth $28,000 when he retired.

His philosophy, told in the bestsellers "One Up on Wall Street" and "Beating the Street", is disarming: the small investor has an edge over professionals, because they encounter winning products — a crowded store, a beloved brand — months before they appear in analyst reports.

He classified companies into six categories (from "stalwarts" to "fast growers") and coined "tenbagger": the stock that multiplies tenfold. He retired at 46, at his peak, for family and philanthropy.

Famous moves

What are they buying today?

Big funds' moves are public in SEC 13F filings: InsiderFlow tracks and explains them.

Frequently asked questions

What does "buy what you know" mean?

Not blindly buying brands you love: using your own experience as a research starting point, then verifying the numbers.

Does the Lynch method still work?

The principles (understand the business, think long term, distrust fads) are timeless; the retail information edge has shrunk, but not vanished.